Generative Engine Optimization (GEO) Agency
Search is splitting in two. People still type queries into Google, but a fast growing share now ask ChatGPT, Perplexity, Google AI Overviews and Bing Copilot, and read the answer without ever clicking a link. Generative Engine Optimization is how your brand gets named inside those answers instead of being left out of them.
We restructure your content, data and web presence so AI answer engines can find you, trust you and cite you when their users ask a question your brand should own.
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your content and online presence so generative AI engines cite, summarize and recommend your brand in their answers. Traditional SEO tries to win a ranking position on a results page. GEO tries to win a mention inside the answer the AI writes, which is often the only thing the user reads.
How is GEO different from SEO?
SEO and GEO overlap, but they are not the same job. SEO optimizes for a crawler that ranks pages. GEO optimizes for a language model that assembles an answer from many sources and decides which ones to name. SEO cares about keywords, links and rankings. GEO cares about whether a model can extract a clear, quotable, factually consistent statement about you, and whether it trusts that statement enough to repeat it. A strong SEO foundation helps, but it does not automatically make you citable.
What does a GEO agency actually do?
- Structured data at scale. Schema markup that tells engines exactly what your pages, products, services and organization are.
- llms.txt and AI crawler access. We make sure GPTBot, ClaudeBot, PerplexityBot and Google's crawlers can reach and read the content you want surfaced.
- Content restructured for citation. Clear, self contained, quotable passages that answer real questions, so a model can lift them without ambiguity.
- Entity and fact consistency. The same facts about your brand across your site, profiles and the wider web, so engines are confident about what is true.
- Citation and AI mention monitoring. We track whether and how ChatGPT, Perplexity and AI Overviews mention you, and where competitors are cited instead.
Which AI engines does GEO target?
The ones your buyers actually use. That means ChatGPT, Perplexity, Google AI Overviews, Bing Copilot and Claude. Each surfaces sources differently, so we optimize for how each one selects and displays what it cites, rather than treating them as one channel.
How do you measure GEO?
Honestly, this is newer ground than classic SEO, so we are direct about it. We track your citation rate across the major engines, which questions trigger a mention of your brand, share of citation versus named competitors, and the referral traffic and conversions that AI answers send you. We report what moved and what did not, and we do not promise a specific engine will cite you, because no agency can control a model's output.
How we build your AI search visibility
Audit your AI visibility
We check how ChatGPT, Perplexity and AI Overviews currently answer questions in your category, and whether you appear at all.
Fix crawler access
robots.txt, llms.txt and rendering, so the engines can actually read the content you want cited.
Structure the data
Schema markup across pages, products and services so machines read your site without guessing.
Rewrite for citation
Turn key pages into clear, quotable answers to the questions your buyers actually ask.
Align the facts
Consistent claims about your brand across the web, so models trust and repeat them.
Monitor and iterate
Track citations and mentions over time, and keep closing the gap where competitors get named instead.
GEO FAQs
Is GEO replacing SEO?
No. Classic search is still where most volume sits today, and good SEO feeds GEO. Think of GEO as a second front you open alongside SEO, not a replacement for it.
How long does GEO take to show results?
It varies by how much needs fixing and how competitive your category is inside AI answers. It is not instant. Expect a few months to see citation patterns shift, similar to SEO.
Can you guarantee ChatGPT will cite us?
No, and be cautious of anyone who does. We improve the odds by making you the clearest, most trustworthy, most machine readable source on the questions you want to own. The models make the final call.
Which businesses benefit most from GEO?
Brands in categories where buyers ask research questions before deciding, and where being named as a recommended option early carries weight. If your customers are already asking AI for suggestions, you want to be in the answer.