Insights on growth, media and global marketing

Digital Growth & Commerce · 2026-07-17

Xiaohongshu marketing: how to reach Chinese consumers on RED

Digital Growth & Commerce · 2026-07-17

Douyin marketing: reaching Chinese consumers on China's TikTok

Digital Growth & Commerce · 2026-07-17

WeChat Mini Programs: what they are and why brands in China need one

Digital Growth & Commerce · 2026-07-17

What is Zhihu, and why it matters for brands in China

Digital Growth & Commerce · 2026-07-17

How to use Alipay: a guide for travelers and brands

AI Search & GEO · 2026-07-24

How to get your brand cited by ChatGPT and AI search

AI Search & GEO · 2026-07-24

Google AI Overviews: what they are and how to appear in them

AI Search & GEO · 2026-07-24

What is llms.txt, and should your site have one?

AI Search & GEO · 2026-07-24

Perplexity vs ChatGPT vs Google AI Overviews: how AI search differs

Digital Growth & Commerce · 2026-08-25

Google Ads vs Facebook Ads: which is right for your business?

Digital Growth & Commerce · 2026-08-25

What is PPC, and how does pay per click advertising work?

Digital Growth & Commerce · 2026-08-25

TikTok Ads vs Meta Ads: where should your budget go?

Digital Growth & Commerce · 2026-08-25

How much do Google Ads cost, and what drives the price?

Digital Growth & Commerce · 2026-08-25

SEO vs PPC: which delivers better ROI?

Digital Growth & Commerce · 2026-08-25

Shopify vs WooCommerce: which should you build your store on?

Digital Growth & Commerce · 2026-08-25

TikTok Shop vs Amazon: where should you sell?

Marketing in China · 2026-08-25

Xiaohongshu vs Douyin: which fits your China marketing?

Marketing in China · 2026-08-25

WeChat vs Weibo: which matters more for your brand in China?

Digital Growth & Commerce · 2026-08-25

Organic vs paid social: where should your effort go?

Digital Growth & Commerce · 2026-08-25

Google Ads vs Microsoft Ads: which search platform is worth it?

Digital Growth & Commerce · 2026-08-25

Semrush vs Ahrefs: which SEO tool should you choose?

Digital Growth & Commerce · 2026-08-25

Mailchimp vs Klaviyo: which email platform fits your store?

Digital Growth & Commerce · 2026-08-25

WordPress vs Webflow: which should you build your site on?

Digital Growth & Commerce · 2026-08-25

Instagram vs TikTok: where should your brand focus?

Digital Growth & Commerce · 2026-08-25

Amazon vs Shopify: marketplace or your own store?

Marketing in China · 2026-08-25

Tmall vs JD: which China marketplace should your brand use?

Digital Growth & Commerce · 2026-08-25

Lazada vs Shopee: which marketplace wins in Southeast Asia?

Digital Growth & Commerce · 2026-08-25

Content marketing vs paid advertising: where should you invest?

Digital Growth & Commerce · 2026-08-25

Influencer marketing vs affiliate marketing: which drives more value?

Digital Growth & Commerce · 2026-08-25

Email marketing vs SMS marketing: which should you prioritise?

Digital Growth & Commerce · 2026-08-25

GA4 vs Universal Analytics: what changed and what to do

Marketing in China · 2026-08-25

Baidu vs Google: what foreign brands need to know for China

Marketing in China · 2026-08-25

Douyin vs TikTok: are they the same app?

Digital Growth & Commerce · 2026-08-25

What is cross-border ecommerce, and how does it work?

Digital Growth & Commerce · 2026-08-25

What is social commerce, and why does it matter?

Marketing in China · 2026-08-25

How to advertise on WeChat: a practical guide

Digital Growth & Commerce · 2026-08-25

Alibaba vs AliExpress: what is the difference?

Digital Growth & Commerce · Jul 17, 2026

WeChat marketing: how to reach Chinese consumers

Digital Growth & Commerce · Jun 24, 2026

Why TikTok Shop is rewriting the rules of social commerce

Digital Growth & Commerce · Jun 23, 2026

Google's AI Overviews are changing what "ranking first" even means

Digital Growth & Commerce · Jun 22, 2026

What the EU's privacy rules actually changed for advertisers

Digital Growth & Commerce · Jun 21, 2026

Why search intent splits differently across markets

Digital Growth & Commerce · Jun 20, 2026

The shift from last-click to multi-touch attribution isn't optional anymore

Digital Growth & Commerce · Jun 19, 2026

Why e-commerce in Southeast Asia doesn't follow the Amazon playbook

Influencer & Media · Jun 24, 2026

Why mid-tier creators are outperforming celebrities on conversion

Influencer & Media · Jun 23, 2026

What changed when platforms started disclosing paid partnerships by default

Influencer & Media · Jun 22, 2026

Why digital PR still works in an AI search world

Influencer & Media · Jun 21, 2026

The platforms where creator marketing actually differs by region

Influencer & Media · Jun 20, 2026

Why UGC-style ads keep outperforming polished brand films

Influencer & Media · Jun 19, 2026

What brand safety actually means after years of platform controversy

Creative & Content · Jun 24, 2026

Why short-form video keeps getting shorter, and what that does to messaging

Creative & Content · Jun 23, 2026

The case against one hero video repurposed for every platform

Creative & Content · Jun 22, 2026

Why local creative consistently outperforms translated creative

Creative & Content · Jun 21, 2026

What AI image and video tools have actually changed in production

Creative & Content · Jun 20, 2026

Why design systems matter more than individual ads now

Creative & Content · Jun 19, 2026

The quiet shift from polished to "looks like a friend made it"

Websites & Infrastructure · Jun 24, 2026

Why Core Web Vitals quietly became a growth metric, not just a developer one

Websites & Infrastructure · Jun 23, 2026

What changed when first-party data became the only reliable data

Websites & Infrastructure · Jun 22, 2026

Why attribution modeling needs to be rebuilt for an AI-driven funnel

Websites & Infrastructure · Jun 21, 2026

The real cost of treating your website as a one-time project

Websites & Infrastructure · Jun 20, 2026

Why predictive ROAS forecasting is becoming standard, not experimental

Websites & Infrastructure · Jun 19, 2026

What automation actually replaced in modern marketing operations