NEWS & INSIGHTS

Insights on growth, media and global marketing

Original analysis on Google Ads, Meta Ads, SEO, GEO and branding, for brands operating in more than one market.

Digital Growth & Commerce · 2026-07-17

What automation actually replaced in modern marketing operations

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Insights on growth, media and global marketing

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Douyin marketing: reaching Chinese consumers on China's TikTok

WeChat Mini Programs: what they are and why brands in China need one

What is Zhihu, and why it matters for brands in China

How to use Alipay: a guide for travelers and brands

How to get your brand cited by ChatGPT and AI search

Google AI Overviews: what they are and how to appear in them

What is llms.txt, and should your site have one?

Perplexity vs ChatGPT vs Google AI Overviews: how AI search differs

WeChat marketing: how to reach Chinese consumers

Why TikTok Shop is rewriting the rules of social commerce

Google's AI Overviews are changing what "ranking first" even means

What the EU's privacy rules actually changed for advertisers

Why search intent splits differently across markets

The shift from last-click to multi-touch attribution isn't optional anymore

Why e-commerce in Southeast Asia doesn't follow the Amazon playbook

Why mid-tier creators are outperforming celebrities on conversion

What changed when platforms started disclosing paid partnerships by default

Why digital PR still works in an AI search world

The platforms where creator marketing actually differs by region

Why UGC-style ads keep outperforming polished brand films

What brand safety actually means after years of platform controversy

Why short-form video keeps getting shorter, and what that does to messaging

The case against one hero video repurposed for every platform

Why local creative consistently outperforms translated creative

What AI image and video tools have actually changed in production

Why design systems matter more than individual ads now

The quiet shift from polished to "looks like a friend made it"

Why Core Web Vitals quietly became a growth metric, not just a developer one

What changed when first-party data became the only reliable data

Why attribution modeling needs to be rebuilt for an AI-driven funnel

The real cost of treating your website as a one-time project

Why predictive ROAS forecasting is becoming standard, not experimental

What automation actually replaced in modern marketing operations

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