Influencer Marketing Agency
Follower count is the easiest number to check and the worst one to optimize for. A creator with a smaller, genuinely engaged audience routinely outperforms a bigger name on actual conversion.
We source and manage creator partnerships across TikTok, Instagram, YouTube and Twitch, matched to real audience trust rather than reach alone.
How we build creator partnerships that perform
Creator sourcing & vetting
We look at engagement quality and audience fit before follower count, and check a creator's history for the kind of controversy that becomes a brand's problem later.
Campaign briefing
A vague brief gets a generic post. We give creators enough creative freedom to sound like themselves while still hitting what the campaign actually needs.
Multi-platform strategy
Twitch dominates creator culture in categories TikTok barely touches. We match the platform to where the audience for this specific brand actually spends time.
Performance-based partnerships
Where it fits the category, we structure partnerships around results, not just a flat fee for a single post.
Long-term ambassador programs
A one-off post rarely builds trust. We build ongoing relationships with creators who consistently perform, so the audience sees a real connection, not a rotating cast.
Compliance & disclosure
We make sure every partnership meets platform and regulatory disclosure requirements, because an undisclosed partnership that gets flagged costs more than it saves.
Build your social media presence from scratch.
The right platform for your audience, a brand voice that fits, and content people actually engage with. From account setup to your first campaign, we handle it.
- ✓Platform selection based on your market and audience
- ✓Account setup, profile design and brand alignment
- ✓First content series planned, produced and scheduled
- ✓Growth playbook so momentum continues after launch
Creator work, in market
A few examples of creator and influencer partnership work across different markets and categories.
What does an influencer marketing agency do?
We find, brief and manage the creators who can actually move your audience, then run the campaigns end to end. Sourcing, negotiation, briefing, content approval and measurement, across the platforms and markets that matter to you.
How do you choose the right influencers?
By audience fit and trust, not follower count. A smaller creator whose audience believes them often beats a big name with hollow reach. We look at real engagement, audience overlap and whether their content actually sells.
Which platforms and markets do you cover?
Instagram, TikTok, YouTube and X globally, plus Xiaohongshu, Douyin, Weibo and WeChat for China. We run creator programs in both directions, brands going global and brands entering China and Asia.
Do you work with micro and mid-tier creators?
Yes, and often we recommend them. Mid-tier creators frequently convert better per dollar than mega influencers, because their audiences trust them more. We build the mix around the goal.
How do you measure influencer marketing?
By outcomes, not likes. Reach and engagement matter, but we track content performance, conversions and cost per result, and we keep the creators who actually drive them.
Influencer marketing FAQs
What is the difference between influencer and KOL marketing?
Mostly terminology. KOL, key opinion leader, is the common term in China and Asia. The work is the same: partnering with trusted voices to reach their audience.
Do you use big influencers or micro creators?
Both, based on the goal. Micro and mid-tier often convert better per dollar, so we build the mix rather than defaulting to the biggest name.
Can you run influencer campaigns in China?
Yes. Xiaohongshu, Douyin, Weibo and WeChat, with creators and rules specific to those platforms.
How do you measure influencer ROI?
Through tracked conversions and cost per result where possible, not just reach and engagement.