UGC Agency
Audiences have learned to scroll past anything that looks like a traditional ad. Content built to look native, like a recommendation from a real person, routinely outperforms polished brand films on cost per result.
We produce batches of platform-native, creator-style content built to blend into the feed it runs in, not stand out from it for the wrong reasons.
How we build UGC that actually converts
Creator-style scripting
We write hooks and scripts that sound like a real person talking, not a brand reciting bullet points.
Native format production
Content shot vertically for a phone screen, in the pacing a scroll actually rewards, performs differently than a repurposed TV ad.
Hook testing at scale
We produce multiple opening hooks for the same core content, because the first two seconds decide whether the rest gets watched.
Platform-specific editing
A TikTok cut and an Instagram Reels cut of the same content rarely perform the same. We edit pacing and captions for each platform's actual audience behavior.
UGC licensing & rights
We handle the usage rights conversation upfront, so content that performs well in testing can actually be scaled into paid media without a legal scramble.
Batch production workflows
We produce UGC in batches rather than one-offs, so there's always fresh creative ready to test instead of a gap between campaigns.
Build your social media presence from scratch.
The right platform for your audience, a brand voice that fits, and content people actually engage with. From account setup to your first campaign, we handle it.
- ✓Platform selection based on your market and audience
- ✓Account setup, profile design and brand alignment
- ✓First content series planned, produced and scheduled
- ✓Growth playbook so momentum continues after launch
UGC work, in market
A few examples of UGC and creator content work across different markets and categories.
What does a UGC agency do?
We produce user generated style content: the unpolished, authentic looking video and posts that perform on TikTok, Reels and Shorts because they feel like a real person made them, not a brand. We handle creator sourcing, briefing, production and the volume of variations paid social needs.
Why does UGC work better than polished ads on social?
Because people scroll past things that look like ads. Content that looks like a recommendation from a real person earns attention and trust that a glossy brand film often does not, especially in feed. It is not about lower quality, it is about the right format for where it runs.
Do you use real creators or briefed creators?
Both, depending on the brief. Real creators bring authenticity and their own audience. Briefed creators give us control and volume. We match the approach to the goal rather than defaulting to one.
How many variations do you produce?
Enough to test properly. Paid social rewards a range of angles, so we produce multiple hooks and edits rather than one hero piece, then let performance decide what scales.
How do you measure UGC?
By how it performs where it runs: hook rate, hold, cost per result on paid, and how much of it is worth scaling. Views alone do not pay.
UGC FAQs
What is UGC and why use an agency for it?
UGC is user generated style content, the authentic looking videos and posts that perform on social. An agency gives you the creator network, briefing and production volume to do it consistently, not as a one off.
Do you provide the creators?
Yes. We source and brief creators suited to your brand and market, and manage the production, so you get usable content without running it yourself.
Can we use the content in paid ads?
Yes, that is usually the point. We produce with paid social in mind and in the volume of variations that testing needs.
Which platforms is UGC best for?
TikTok, Instagram Reels and YouTube Shorts mainly, plus Xiaohongshu and Douyin for China. Native, vertical, and ready for sound off viewing.